Building a company is like trying to fix a plane while it’s already falling. You don’t have much time or resources. If you give up, you fail. But if you keep trying, you’ll eventually make it work.

There are massive companies that pivoted from their initial idea:

• YouTube started as a dating site
• PayPal was originally built for beaming money between PalmPilots
• Netflix was a DVD rental service by mail and pivoted to streaming
• Slack started as a gaming company called Tiny Speck, that did built Slack internally

If you have enough runway and the determination to keep going, you’ll keep iterating until you make it. First, you survive. Then, you find product-market fit. After that, you grow and thrive.

At Bavest, we started as a B2C company. Without realizing it, we became a financial data company, building our own financial data and analytics platform internally, rather than relying on existing APIs, which were expensive and came with complex licensing agreements. Over time, we successfully pivoted to B2B to address challenges like high churn and unpredictable revenue. Today, we’re proud to serve clients across the globe, from the USA and Canada to Germany and South Korea.

To all founders: It might feel impossible, but don’t give up. Have unshakable confidence in yourself, even in the face of the biggest obstacles.

You could be just one step away from building the next big success story.